基于Kano模型的湖北省博物馆文创年轻消费者偏好研究
Research on the Young Consumers'Preference of Cultural and Creative Products of Hubei Provincil Museum Based on Kano Model
白小荷1
作者信息
摘要
目的 促进湖北省博物馆文创产品转型,提升年轻消费者对湖北省博物馆文创产品的满意度.方法 通过线下访谈和KJ法,挖掘年轻消费者对湖北省博物馆文创产品的偏好,初步归纳出影响年轻消费者满意度的因素;再根据Kano模型进行产品功能属性分类;通过Better Worse系数计算,最终得出年轻消费者对相关文创产品优先级较高的需求.结果 调研结果显示,年轻消费者期望湖北省博物馆文创产品在造型上更为现代化,具有深刻的文化内涵,并贴合湖北省博物馆的馆藏文化特色.结论 湖北省博物馆文创设计应促进馆藏文物的年轻化转译,促进文化品牌化,强化独家文化特色.
Abstract
Objective To promote the transformation of cultural and creative products of Hubei Provincial Museum,and thus enhance the satisfaction of young consumers with the cultural and creative products.Methods The preference of young consumers for Hubei Provincial Museum's cultural and creative products were explored through offline interviews and the KJ method;after the factors affecting the satisfaction of young consumers were initially summarized,the functional attributes of the products were clarified according to the Kano model;the young consumers'needs with a higher priority for the relevant cultural and creative products is finally derived through the calculation of Better-Worse coefficients.Results The results show that young consumers expect Hubei Provincial Museum's cultural and creative products to be more modern in shape,have profound cultural connotations,and fit in with the cultural characteristics of the museum's collections.Conclusion The cultural and creative product design of Hubei Provincial Museum should promote the rejuvenation and translation of cultural relics in the collection,promote cultural branding,and strengthen exclusive cultural characteristics.
关键词
Kano模型/湖北省博物馆/文创产品设计Key words
Kano model/Hubei Provincial Museum/cultural and creative product design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据