首页|徽州木雕纹样在包装设计中的应用研究

徽州木雕纹样在包装设计中的应用研究

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徽州木雕是流行于徽州地区的传统民间工艺,徽州木雕作品有着类型多样、内涵丰富的纹样,可为现代设计提供灵感与素材.本文回溯徽州木雕的发展历史,然后分析徽州木雕纹样的类型与内涵,探讨其对现代包装设计的应用价值;在此基础上,提出了徽州木雕纹样在包装设计中的应用方法,包括:满足品牌差异化需求,找到纹样与人们日常生活的契合点,以及创新传统文化符号的表达方式.本研究旨在为包装设计提供新的艺术灵感,促进传统文化与现代商业需求的有机融合.
Research on the Application of Huizhou Woodcarving Patterns in Packaging Design
Huizhou woodcarving is a traditional folk craft popular in Huizhou,and Huizhou woodcarving works have various types of patterns with rich connotations,which can provide inspirations and elements for modern design.This paper retraces the development history of Huizhou woodcarving,then analyzes the types and connotations of Huizhou woodcarving patterns.On this basis,the application methods of Huizhou woodcarving patterns in packaging design are proposed,including:meeting the demand for brand differentiation,finding the matching point between patterns and people's daily life,and innovating the expression of traditional cultural symbols.This study aims to provide new artistic inspirations for packaging design and to promote the organic integration of traditional culture and modern commercial needs.

Huizhou woodcarvingpackaging designcultural connotation

陆中兴

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湖北工业大学艺术设计学院

徽州木雕 包装设计 文化内涵

2024

包装与设计
中国包装进出口广东公司

包装与设计

影响因子:0.034
ISSN:1007-4759
年,卷(期):2024.(6)