Research on the Design of Cultural and Creative Products of Zhuazhou Based on Scenario Theory
Objective Based on the scenario theory,to explore the innovative design strategy of cultural and creative products with the theme of Zhuazhou in order to optimize the user experience in the context of Zhuazhou.Methods Through the investigation and analysis of the current market status of Zhuazhou products,the existing problems are found.From the perspective of scenario theory,the objective context is deconstructed,user behavior,psychological needs and potential design opportunities are analyzed.Result A set of design strategies based on scenario theory is proposed from the three key dimensions cultural symbol extraction,scenario matching and emotional design,taking into account the uniqueness of Zhuazhou culture.Conclusion The strategy focuses on cultural significance,product functions and user needs,providing a theoretical basis and practical reference for the design of Zhuazhou products.
scenario theoryZhuazhoucultural and creative product design
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