Research on the Creative Design of Environmental Media Advertising Based on Perceptual Experience
Environmental media advertising,with its unique setting and creative expression,transcends the boundaries of traditional advertising by blending harmoniously into urban landscapes.Taking into account a number of actual cases,this study summarizes the positive impact of environmental media advertisements on the development of urban culture,analyzes the factors to be considered in the media selection of environmental media advertisements,and proposes creative design strategies based on perceptual experience,which provide strategic references for the identity design of brands and cities.The study reveals that environmental media advertising not only boosts brand visibility and impact but also contributes to sustainable urban development.
perceptual experienceenvironmental media advertisingcreativity
NETL
NSTL
万方数据
