以"马"为媒:2024南京马拉松奖牌设计要素及城市形象传播研究
Using"Marathon"as a Medium:Research on the Medal Design Elements and City Identity Communication of 2024 Nanjing Marathon
伊艺萌1
作者信息
摘要
本文以2024南京马拉松奖牌为研究对象,探讨其设计与城市形象传播的内在逻辑,通过对奖牌中的色彩元素、非遗元素以及城市建筑元素进行分析,揭示了该赛事奖牌设计如何融合南京历史文化与现代体育精神,实现城市形象传播.同时,研究指出,南京马拉松奖牌后续设计可以进一步融合城市多元文化元素,打造大运河系列赛事IP,以及积极加强数字赋能,以持续提升南京马拉松赛事的文化内涵与辨识度,并为城市文化与体育赛事的融合提供参考借鉴.
Abstract
Taking the medals of 2024 Nanjing Marathon as the research object,this paper discusses the internal logic of its design and city identity communication.By analyzing the color,the intangible cultural heritage and the urban architectural elements in the medals,it reveals how the medal design integrates Nanjing's historical culture and modern sports spirit to realize the city identity communication.The research also points out that the follow-up design of Nanjing Marathon medals can be carried out by integrating urban multicultural elements,building the marathon IP of the Grand Canal series,and actively promoting digital empowerment,so as to continuously enhance the cultural connotation and distinctiveness of the Nanjing Marathon,and provide references for the integration of urban culture and sports events.
关键词
马拉松赛事/马拉松奖牌设计/设计策略/城市形象传播Key words
marathon/marathon medal design/design strategies/city identity communication引用本文复制引用
出版年
2025
NETL
NSTL
万方数据