出版科学2024,Vol.32Issue(1) :62-69.

众筹出版成功率影响因素分析——以摩点网为例

Analysis of Factors Influencing the Success Rate of Crowdfunding Publishing:Taking MoDian as an Example

李兆隆 刘菡 刘国强
出版科学2024,Vol.32Issue(1) :62-69.

众筹出版成功率影响因素分析——以摩点网为例

Analysis of Factors Influencing the Success Rate of Crowdfunding Publishing:Taking MoDian as an Example

李兆隆 1刘菡 2刘国强3
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作者信息

  • 1. 山东工商学院管理科学与工程学院,烟台,264000
  • 2. 山东工商学院人文与传播学院,烟台,264000
  • 3. 湖北大学文学院,武汉,430062
  • 折叠

摘要

众筹出版赋予出版新价值,为当下纸质出版的困境提供了解决方案,能够有效解决小众图书及绝版图书的出版困境,增加图书出版的社交属性,延长产业链,提高附加值,提升图书的收藏价值与升值空间.摩点网作为其中翘楚,提供了众筹出版成功的有效数据,借助多重线性回归分析方法,构建众筹出版成功率影响因素模型并进行分析.结果显示支持人数、基础档占比、更新数、档位数等因素对众筹出版的成功率有显著影响.众筹项目发起方应科学设立目标金额与档位,增加项目的透明度和曝光率,注重优质IP的选择.

Abstract

Crowdfunding publishing endows the publishing industry with new value,offering a solution to the current challenges faced by traditional print publishing.It effectively addresses the publishing difficulties of niche and out-of-print books,enhances the social attributes of book publishing,extends the industry chain,increases added value,and elevates the collecting and appreciation potential of books.As a standout platform,MoDian provides valuable data on the success of crowdfunding publishing.Leveraging multiple linear regression analysis,it constructs a model to analyze the factors influencing the success rate of crowdfunding publishing.The results indicate that factors such as the number of supporters,the percentage of basic tier contributions,update frequency,and the number of tiers significantly impact the success rate of crowdfunding publishing.Initiators of crowdfunding projects should scientifically set target amounts and tiers,enhance project transparency and exposure,and prioritize the selection of high-quality intellectual properties(IPs).

关键词

众筹出版/成功率/影响因素/摩点网

Key words

Crowdfunding publishing/Success rate/Influencing factors/MoDian

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基金项目

教育部人文社会科学青年项目(19YJC870015)

出版年

2024
出版科学
湖北省编辑学会

出版科学

CSSCICHSSCD北大核心
影响因子:0.562
ISSN:1009-5853
参考文献量17
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