出版科学2024,Vol.32Issue(3) :32-41.

"AIGC+":虚拟现实媒介内容生产机制研究

"AIGC+":Research on the Mechanism of Virtual Reality Media Content Production

尤丽娜 周诗涵 周荣庭
出版科学2024,Vol.32Issue(3) :32-41.

"AIGC+":虚拟现实媒介内容生产机制研究

"AIGC+":Research on the Mechanism of Virtual Reality Media Content Production

尤丽娜 1周诗涵 1周荣庭1
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作者信息

  • 1. 中国科学技术大学科技传播系,合肥,230026
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摘要

基于间性视角,从主体参与的跨场景互动、文本连接的跨文本延伸、媒介互联的跨模态交融,分析不同内容生产模式之间的关系逻辑;并结合数字创意互动服务模型,从内容制作、内容包装、市场创建、数据传输、发行服务及用户界面六大方面,探讨"AIGC+"虚拟现实媒介内容生产的运作机制.最后,从负责任创新是借力人工智能生产开展持续创新的重要基石、平台化思维是连接各方资源的重要桥梁、数字素养是数据生产力发展的重要保障、生态理念是可持续健康发展的重要引领,提出构筑运作保障体系的具体策略.

Abstract

Taking the perspective of interality,this article analyzes the logic of the relationship between different modes of content production in terms of cross-scene interaction of subject participation,cross-textual extension of textual connectivity,and cross-modal intermingling of media interconnectivity.Based on this,this article discusses the operation mechanism of"AIGC+"virtual reality media content production from the six aspects of content creation,content packaging,market creation,data transmission,distribution service and user interface in conjunction with the Digital Creative Interactive Service Model.Finally,this article proposes specific strategies for constructing an operational guarantee system from the aspects that responsible innovation is an important cornerstone for sustained innovation through AIGC,platform thinking is an important bridge for connecting resources of all parties,digital literacy is an important guarantee for the development of data productivity,and ecological concept is an important lead for sustainable and healthy development.

关键词

Web3.0/人工智能生成内容/虚拟现实媒介/数字创意互动服务

Key words

Web3.0/Artificial intelligence generated content/Virtual reality media/Digital creative interactive services

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基金项目

国家社会科学基金重大项目(21&ZD326)

出版年

2024
出版科学
湖北省编辑学会

出版科学

CSSCICHSSCD北大核心
影响因子:0.562
ISSN:1009-5853
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