Strategies of Academic Journals'Digital Publishing and Advocating of Global Publishing Corporation:A Case Study of Sage
This paper takes Sage,an American academic publishing corporation,as an example to explore and answer the following three questions:the American publishing group adapts their digital transformation strategies to thrive in the digital era;improves the speed of academic journals publishing through digital submission,review,publishing;promotes academic journals through various digital means and tools in the current digital age,so as to effectively improve its visibility and influence.This paper aims to provide Sage's valuable experience for the digital transformation in publishing and advocating of academic journals to China academic journals.
Global publishing corporationAcademic journalSageDigital publishing and advocation
万方数据
