Based on the theory of cultural intermediary,this paper analyzes the intermediary work process of marketing editors through 30 marketing notes,sums up its underlying logic,and points out that marketing editors are dynamic,creative and professional cultural intermediaries,they strategically balance the mixed logic of aesthetic logic and market logic,and adhere to the career ideal of making the bestseller.Hence,we must attach importance to their cultural intermediary value and enhance their professional status.
关键词
文化中介/营销编辑/象征资本/职业地位
Key words
Cultural intermediary/Marketing editors/Symbolic capital/Professional status
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