Between"Editing"and"Selling":The Cultural Intermediary Process and Logic of Marketing Editors——An Analysis Based on 30 Marketing Notes
Based on the theory of cultural intermediary,this paper analyzes the intermediary work process of marketing editors through 30 marketing notes,sums up its underlying logic,and points out that marketing editors are dynamic,creative and professional cultural intermediaries,they strategically balance the mixed logic of aesthetic logic and market logic,and adhere to the career ideal of making the bestseller.Hence,we must attach importance to their cultural intermediary value and enhance their professional status.
Cultural intermediaryMarketing editorsSymbolic capitalProfessional status
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