The Development History and Enlightenment of Children's Book Publishing in Japan after World War Ⅱ
The development of children's book publishing in Japan after World War Ⅱ can be divided into four stages:the initial period(1950s-1970s)when publishers,industry organizations and other stakeholders relied on flexible sales methods to expand the children's book market,the exploratory period(1980s-1990s)when they attempted to break through the dilemmas of"being away from books"based on their own concepts and resources,the mature period(2001-2010)in which they both collaborated to create a good reading environment and launched differentiated competition,and the innovation period(2011-),in which attention was paid to the development and transformation of childrens books'added value.From the development history of children's book publishing in Japan can extract the characteristics of multi-collaboration to create a good publishing environment,follow the readers'movement to realize multi-scenario marketing,grasp the trend to ensure the innovation,and provide inspirations for China's children's book publishing to create a favorable publishing environment,match the sales channels and enrich the categories of children's book.
World War ⅡJapanese children's booksPublishing marketDevelopment history
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维普
