摘要
基于产业组织经济学"结构-行为-绩效"(SCP)分析框架,选取江苏凤凰出版传媒集团、中原出版传媒集团、中南出版传媒集团和上海世纪出版(集团)有限公司4家具有代表性的出版集团进行案例分析,以探索融合进程中我国电子书产业绩效提升影响机制.在产业结构对传统出版企业行为的影响、政府规制对企业行为的指导与约束、企业行为与业务绩效的相互影响三个方面得出"产业政策""市场结构""企业行为""业务绩效"等13个命题和电子书产业发展现实困境.以期对电子书产业的发展规律进行探索,为融合进程中的电子书产业发展提供经验证据以及实践性建议.
Abstract
The goal is to explore the mechanisms influencing the performance improvenent of China's e-book industry during the integrated proeess.Based on the perspective of the Industrial Organization Economics'Structure-Conduct-Performance(SCP)framework.The representative publishing groups,including Jiangsu Phoenix Publishing & Media Group,Central China Publishing & Media Group,China South Publishing & Media Group,and Shanghai Century Publishing(Group)Co.,Ltd.,are selected for in-depth case analysis.The analysis yields thirteen propositions and practical dilemmas in areas such as"industrial policy""market structure""corporate behavior""business performance",which drawn from three aspects:the influence of industrial structure on the behavior of traditional publishers,the guidance and constraints of government regulations on corporate behavior,and the mutual influence between corporate behavior and business performance.This paper hopes to explore the development patterns of the e-book industry and provide empirical evidence and practical suggestions for the development of the e-book industry during the integration process.
万方数据