Through the comparison of supply and demand data,it is found that China's publishing"going global"supply and demand show a multi-dimensional mismatch,which is specifically manifested in the scale of supply and demand,product structure,supply structure,supply and demand channels,etc.Long-term mismatch between supply and demand will lead to many risks such as"going out"bubble and cultural impairment.This paper further proposes a new idea to realize supply-demand matching-platform collaboration strategy.First,it analyzes the internal logic of"going global"for platform collaborative publishing,and then proposes the value benchmark and strategic positioning direction of the platform collaborative strategy,and a collaborative plan to promote"going global"publishing supply and demand parties.
关键词
出版"走出去"/供需错配/文化减值/平台协同/供需匹配
Key words
China's publishing"going global"/Mismatch between supply and demand/Cultural impairment/Platform collaborative strategy/Demand-supply matching
万方数据