人工智能时代网络文化的变革与治理
The Transformation and Governance of Network Culture in the Era of Artificial Intelligence
匡文波 1姜泽玮1
作者信息
- 1. 中国人民大学新闻学院,北京 100872
- 折叠
摘要
人工智能在网络传播中的深度应用日益推动着网络文化的整体性变革.在网络文化产品生产方面,人工智能将泛化生产主体、改变生产方式、重新定义艺术作品并刺激产业增量发展.在网络文化消费方面,人工智能将进一步增强感官参与、控制心理满足、助推需求降级并改变审美标准.人工智能时代网络文化变革的三个关键问题在于创新、导向与价值,具体反映在以下问题,即文化产品的形式创新与内容同质的悖论、文化空间的消费主义和主流价值的对抗、文化产业的深度工业化与自由精神生产的张力.为此,人工智能时代的网络文化治理需要通过深化底层治理观念以理解人与技术的本质关系,提升人机协作能力并规范人工智能内容生产,鼓励高质量文艺创作并完善网络文化产销分层机制.
Abstract
The deep application of artificial intelligence technology in online communication is increas-ingly driving the overall transformation of the network culture. In terms of network cultural production, the arti-ficial intelligence generalizes the production subject, changes the production mode, redefines artistic works, and stimulates the growth of the industry. In terms of network cultural consumption, artificial intelligence enhances sensory engagement, controls psychological satisfaction, facilitates demand downgrading, and alters aesthetic standards. The three key issues in the transformation of the network culture in the era of artificial intelligence are innovation, orientation and value, which are specifically reflected in the following issues: the paradox of form innovation and substantial homogeneity in cultural products, the conflict between consumerism in cultural space and mainstream values, and the tension between the deep industrialization of cultural industries and the production of free spirits. Therefore, the governance of network culture in the era of artificial intelligence needs to deepen the underlying governance concept to understand the essential relationship between humans and tech-nology, enhance human-machine collaboration capability, regulate the production of artificial intelligence con-tent, encourage high-quality artistic creation, and improve the hierarchical mechanism of network cultural pro-duction and distribution.
关键词
人工智能/文化产业/文化生产/文化消费/网络文化治理Key words
Artificial Intelligence/Cultural Industry/Cultural Production/Cultural Consumption/Network Culture Governance引用本文复制引用
基金项目
中国人民大学"双一流"建设马克思主义新闻观创新(MXG202009)
出版年
2024
NETL
NSTL
万方数据