The Discovery and the Writing of Self—the Role of Printing in Promoting the Turn of Individualism in the West
The article examines the invention and application of the Gutenberg printing press,and explores the role of printing in promoting the turn of individualism in the Western world.The article takes the historical stage from the emergence of the printing press to the 16th century as the background for examination,examines the historical facts through the literature research method,and finds that the printing press accelerates the turn process of Western individualism,which is closely related to the two ideological liberation movements,the Renaissance and the Reformation.It is pointed out that the printing press plays an instrumental role as a medium of communication and plays its own cultural function.Through the large-scale replication and production of written contents,it establishes the authority of words and knowledge,spreading the discovery and the writing of"self"to a wider range of citizens and promoting the turn of Western individualism.
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