The Research on "Cloud Book Fair" in the Era of Digital Reading——Taking the Shanghai Book Fair As an Example
This article discusses the "cloud book fair" in the era of digital reading in order to benefit the development of the publishing industry. The article traces the proposal of the concept of the "cloud book fair", summarizes its four manifestations including the "cloud attendance", "cloud trade", "cloud communication" and"cloud experience", reviews the history of the Shanghai Book Fair and its "cloud exploration" and proposes three suggestions for its future development: promoting the transformation from scale to traffic and building the internal growth power of the book fair; establishing the multi-dimensional experiences and upgrading the cultural population to the higher dimensions; removing the spatial-time silos and satisfing the personal needs.
digital reading"cloud book fair"Shanghai Book Fairhigh quality development of the publishing industry
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