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主题出版重点项目策划的基本原则和典型方法

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分析主题出版重点项目策划的基本原则和典型方法,以期为主题出版重点项目策划提供借鉴.新时代主题出版重点项目呈现出非典型主题出版对典型主题出版形成有益补充、以有力举措显著加大保障力度、学术研究和主题出版实务深度融合、引领阅读新风尚并促进业界形成全员参与积极氛围等突出特点.策划主题出版重点项目应坚持契合重大主题,坚持正确导向;夯实学术根基,打造精品力作;强化效率意识,作出快速反应;注意扬长避短,发挥专业优势等基本原则.同时可以运用发挥速度优势,从重大事件中挖掘选题价值;锻炼阅读力,在重要文献中发现出版关键词;提升专业性,为优质学术资源做好内容改造;寻找新路径,围绕重大主题进行差异化开发;注重资源整合,充分挖掘素材潜能创精品力作等典型方法.
The Basic Principles and Typical Methods of Key Project Planning for Theme Publishing
The article analyzes the basic principles and typical methods of key project planning for theme publishing, in order to provide reference for the planning of key projects for theme publishing. The key projects of theme publishing in the new era present the prominent features such as the beneficial supplement of atypical theme publishing to typical theme publishing, the significant strengthening of guarantee through effective measures, the deep integration of academic research and theme publishing practice, the leading of a new reading trend, and the promoting of a positive atmosphere of full participation in the industry. The planning of key projects for theme publishing should adhere to the basic principles such as tallying with the major themes and the correct orientation;consolidating academic foundation and creating high-quality works; strengthening efficiency awareness and making quick responses; leveraging strengths and avoiding weaknesses so as to exert professional advantages. The typical methods for planning key projects for theme publishing include: utilizing the advantage of speed to explore the value of topic selection in major events; utilizing the reading ability and discovering the publishing keywords in important literature; enhancing professionalism and carrying out content transformation for high-quality academic resources; seeking new paths and conducting differentiated development around major themes; emphasizing resource integration, fully tapping into the potential of materials, and creating high-quality works.

theme publishingkey project planningbasic principletypical methodhigh-quality development

何军民

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华侨大学新闻与传播学院

主题出版 重点项目策划 基本原则 典型方法 高质量发展

华侨大学高层次人才科研启动项目

24SKBS001

2024

出版与印刷
上海出版印刷高等专科学校

出版与印刷

影响因子:0.164
ISSN:1007-1938
年,卷(期):2024.(3)
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