Strategies for Constructing and Enhancing Narrative Communication in the Internet Era
This paper delves into the construction and enhancement strategies of narrative communication capabilities in the Internet era,aiming to provide insights and reference for solving real-world problems. Starting from the macro and micro values of narrative communication capabilities in the Internet era,the paper analyzes the connotation and classification of narrative communication capabilities,identifying three typical types of narrative communication in the Internet era:propaganda-oriented,interactive,and adaptive. The core elements of narrative communication capabilities can be meticulously dissected from four dimensions:symbolism,context,characters,and plot,while avoiding three common misconceptions. The paper proposes specific strategies for enhancing narrative communication capabilities in the Internet era,suggesting that improving the overall effect of narrative communication requires managing three pairs of relationships:"grand narrative themes and the extraction of concrete elements""official narrative preferences and capturing public interest" and "emerging creative methods and traditional narrative approaches". Enhancing narrative communication capabilities can be approached with focus on five specific points:"why to tell,who tells,to whom,what to tell,and how to tell",effectively implementing effective narrative rules such as discourse transformation,carrier construction,and narrative reshaping.
Internet eratelling Chinese stories wellnarrative communicationquality narrative
万方数据
维普
