Diversification and Integration——the Marketing and its Effectiveness of Cihai (7th Edition)
The marketing of Cihai (7th Edition) is systematically sorted out from the aspects of diversification and integration,in order to provide reference for book marketing in the new media era. This paper first introduces the product matrix of Cihai (7th Edition),and then systematically summarizes the marketing and its effectiveness of Cihai (7th Edition) from the aspects of pre-heating,multidimensional marketing,crowdfunding publishing,livestreaming sales,online influencer marketing,etc.,taking into account the marketing practice of Cihai (7th Edition) in different formats,including color-illustrated,condensed,commemorative condensed,and two-volume color-illustrated. Finally,the marketing strategy over the next period is outlined.
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