首页|数智技术赋能出版"走出去"——以武汉理工数字传播工程有限公司实践为例

数智技术赋能出版"走出去"——以武汉理工数字传播工程有限公司实践为例

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探索大数据、区块链、云计算、人工智能等数字化与智能化技术在出版领域的应用实践,为出版业"走出去"战略赋能.文章以武汉理工数字传播工程有限公司在出版融合领域的创新实践为案例,分析其利用数字化与智能化技术打造"现代纸书""元宇宙图书"和"AI编辑工作室"等产品的具体举措,探讨这些实践对出版"走出去"产生的影响,包括:提升图书核心竞争力,拓宽全球传播网络;深度挖掘读者兴趣,实现精准个性化服务;革新数字出版平台,缩短传播"数字距离";运用数智技术,提高翻译质量.
Empowering Publishing with Digital Intelligence Technology to "Go Global"——Taking Wuhan Technology & Digital Communication Engineering Co.,Ltd. Practice as an Example
Explore the application practice of digital and intelligent technologies such as big data,blockchain,cloud computing and artificial intelligence in the publishing field,and empower the "going out" strategy of the publishing industry. This paper takes the innovative practice of Wuhan Technology & Digital Communication Engineering Co.,Ltd. in the field of publishing convergence as an example,analyzes its specific measures to create products such as the "modern paper book","meta-universe book" and "AI editing room" by using the digital and intelligent technology,and discusses the impact of these practices on publishing "going out",including enhancing the core competitiveness of books and expanding the global communication network;digging into readers' interests to achieve accurate personalized services;innovating the digital publishing platform to shorten the "digital distance" of communication;strengthening the quality of translator teams and improving the application ability of numerical intelligence technology.

digital intelligence technologyartificial intelligence"modern paper book""meta-universe book""AI editing room"publishing "going out"

温亚莉、郭雪吟

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武汉理工数字传播工程有限公司

数智技术 人工智能 "现代纸书" "元宇宙图书" "AI编辑工作室" 出版"走出去"

2024

出版与印刷
上海出版印刷高等专科学校

出版与印刷

影响因子:0.164
ISSN:1007-1938
年,卷(期):2024.(4)