Practice of Short Video and Livestreaming Business of Sci-Tech Journals:Taking Nuclear Techniques as A Specific Case
Taking Nuclear Techniques as a specific case,this study explores and summarizes the practical experiences of this journal in the short video operation and academic livestreaming business,hoping to provide beneficial reference for other sci-tech journals. Based on literature research,questionnaire and case analysis,this paper summarizes the communication strategies from the user positioning,platform selection,content and column planning,and effect analysis. Nuclear Techniques adheres to a user demand-oriented approach,focusing on the personalized content and column planning in short video and livestreaming. However,challenges and further improvement are needed in terms of the content presentation,publishing frequency,technical application,and communication channel linkage. Sci-tech journals need to strengthen the "secondary creation" and make use of new artificial intelligence technologies,and acquire proficiency in platform algorithms to enhance the mutual interaction between various social media platforms,thereby creating their unique all-media dissemination matrix.
sci-tech journalshort videolivestreamingWeChat channelacademic communication
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