Research on the Practice of Advertisement Review and Management in Sci-Tech Journals in the All-Media Era
This paper studies the advertisement review and management in sci-tech journals in the all-media era to improve the advertisement operation level of sci-tech journals and provide guarantee for the healthy development of sci-tech journals. On the basis of analyzing the current background of advertisement operations in sci-tech journals,combined with the working practice of Science China Press,this paper classifies,summarizes and analyzes the problems in the process of advertisement review in sci-tech journals. It also proposes ways to strengthen the advertisement review and management,such as establishing management systems,fulfilling review procedures,and strengthening learning and training,to do a good job in journal advertisement operations and enhance the brand images of the journals,so as to achieve a win-win situation of social and economic benefits.
万方数据
维普
