The article clarifies the internal logic and key directions of theme publishing helping the innovative development of Chinese excellent traditional culture,so as to enhance the theoretical consciousness and professional ability of the industry to carry out the theme publishing of the traditional culture.Through the literature research,theoretical elaboration and analysis of the relevant cases,this paper points out that the theme publishing in the new era has risen from an industry behavior to a ideological and institutional innovation.The relationship between the two has been transformed from the theme publishing of Chinese excellent traditional culture to the theme publishing providing a strong impetus for the innovative development of Chinese excellent traditional culture.This transformation includes the internal logic of ideology,content,market and talent.It is proposed that vigorously creating a strong atmosphere for the innovative development of Chinese excellent traditional culture,effectively improving the transformation ability of Chinese excellent traditional cultural resources,and effectively promoting the integration of Chinese excellent traditional culture into the all-media communication pattern are the key directions for the theme publishing to help the innovative development of Chinese excellent traditional culture.
关键词
主题出版/中华优秀传统文化/出版内容/出版市场/出版人才培养
Key words
theme publishing/Chinese excellent traditional culture/publishing content/publishing market/publishing talent training
维普
万方数据