Research on Strategies of Optimization and Improvement of Financial Services for the Elderly in Commercial Banks
In response to the aging problem in China,the 20th National Congress of the Party report clearly stated that efforts must be made to deepen the development of the elderly-care industry and related industries,continuous-ly optimize the elderly-care service mechanism,in order to ensure that every old person can access basic elderly-care facilities and services.In the face of the increasing demand for financial services for the elderly,commercial banks should ensure the accurate and effective implementation of relevant pension policies,further optimize the in-novation system of financial products suitable for the elderly,develop and enrich the marketing channels of financial services suitable for the elderly,and continuously optimize and improve the financial services facilities suitable for the elderly,so as to improve the level of financial services for the elderly and enhance the sense of happiness and security of the elderly.
commercial banksuitable for agingfinancial service
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