首页|数字赋能湖南文旅行业翻译和对外传播途径研究

数字赋能湖南文旅行业翻译和对外传播途径研究

扫码查看
在数字赋能经济发展和国际化城市建设的背景下,湖南文旅行业面临着如何高效、准确地将本地文化旅游信息翻译并传播到全球的挑战,同时还需要解决如何扩大对外影响力、如何吸引更多的海外游客等问题.此外,文旅行业也面临着如何通过数字化手段、提升工作效率、优化服务质量、提升游客体验等问题.在湖南省提出"建设旅游世界目的地"的背景下,立足湖南省文旅行业实际,针对湖南省文旅资源英文翻译和对外传播的现状和面临的挑战,研究如何通过数字赋能帮助湖南文旅行业改进翻译质量和对外传播途径,从而增强其全球影响力,吸引更多的海外游客.
Research on Digital Empowerment of Hunan Culture and Tourism Industry Translation and Foreign Communication Approach
In the context of digitally-empowered economic development and construction of international city,Hu-nan culture and tourism industry faces the challenges of how to efficiently and accurately translate and disseminate the information of local culture and tourism to the world,and also needs to solve the problems of how to expand its external influence and how to attract more overseas tourists.In addition,culture and tourism industry also faces the problem of how to improve efficiency,optimize service quality and enhance the visitors'experience through digital means.Under the background of"Building a World Tourist Destination"proposed by Hunan Province,this paper,based on the actual situation and challenges of English translation and foreign communication of cultural and tourism resources in Hunan Province,studies how to help Hunan cultural and tourism industry improve translation quality and foreign communication approach through digital empowerment,so as to enhance its global influence The study will help Hunan's cultural tourism industry to improve the quality of translation and foreign communication through digital empowerment,so as to enhance its global influence and attract more overseas tourists.

digital empowermentHunan cultural and tourism industrytranslation and foreign communication approach

张薇

展开 >

湘南学院外国语学院,郴州 423000

数字赋能 湖南文旅行业 翻译和对外传播途径

湖南旅游发展大会(郴州)科技专项(第二届)(2023)湖南省教育厅科学研究重点项目(2022)湖南省自然科学基金区域联合基金(2023)

2023lf3322A05832023JJ50396

2024

长春工程学院学报(社会科学版)
长春工程学院

长春工程学院学报(社会科学版)

影响因子:0.274
ISSN:1009-8976
年,卷(期):2024.25(1)
  • 7