Under the background of digitalization,the integration and innovation of retail enterprise supply chain helps to effectively con-trol the cost,improve the service quality and enhance the market competitiveness.At present,most of the domestic retail enterprises have begun to promote the construction of supply chain system,and have achieved certain results.On this basis,we should further give full play to the advantages of digital technology and accelerate the innovation of the supply chain construction of retail enterprises.In practice,we can apply the intelligent supply chain technology scientifically based on social needs;implement the new retail model and innovate the supply chain business model;conduct full channel marketing to effectively solve the problem of information island;construct the supply chain management mode driven by data elements,and seek corporation by crossing over to realize the integration of supply chain and financial services.
关键词
数字化/零售企业/供应链/营销模式
Key words
digitalization/retail enterprise/supply chain/marketing model
维普
万方数据