Integrative Innovation of Bamboo Papermaking Reproduction and Rural Cultural Tourism in Jiajiang in Sichuan
Based on the investigation of the reproduction of bamboo papermaking in Macun Town, Jiajiang County, Sichuan Province, the optimization strategy of cultural and tourism integration is analyzed in this paper. The results indicate that Macun Town has formed an innovative model of "culture entertainment" by the reconstruction of cultural space, showcasing the development ideas promoted by multiple forces. At the same time, Shiyan Village in Macun Town is attached as a high-quality tourism core attraction based on the inherent cultural symbols of bamboo paper craft, presenting the creative transformation and innovative development. The reproduction of bamboo paper craft in Jiajiang renews the path of integrated development of culture and tourism, highlighting the process of "cultural magnetism" and the production community, contributing to cultural development and rural revitalization.
Jiajiang bamboo paper craftintegration of culture and tourismcultural reproductionrural revitalization