How is Rural Revitalization Presented in New Media—Content Analysis of Microblogs on Rural Revitalization Issues based on SNA
The"rural revitalization strategy"was proposed in the report of the 19th CPC National Congress and highlighted in the report of the 20th CPC National Congress.As an important window for recording social changes and reflecting the development in the Internet era,the new media significantly reflects the state of rural development and construction.Based on the social network analysis method,the development prospect mapped by the topic of rural revitalization in new media is explored.The study finds that,rural revitalization is the organic unity of staging and wholeness,and the development of the two stages before and after the key time nodes of rural revitalization shows the characteristics of staging.The first stage focuses on infrastructure and industrial development under the new endogenous development model,and the countryside constantly draws resources such as knowledge and skills from outside to stimulate endogenous dynamics.The second stage emphasizes the consolidation of the previous construction results,and explores new paths of rural revitalization to create rural IP such as celebrity public welfare and films and shows.The stages constitute the whole,the whole is higher than the stages,and the stages of rural revitalization jointly construct a holistic circular mechanism dominated by the four major links of production,distribution,exchange and consumption.However,the new media seldom touches on micro-level public issues such as rural pension,health care and rule of law construction in rural revitalization.In the future,the synergistic cooperation of multiple subjects should be strengthened to more comprehensively illustrate the multiple perspectives of rural revitalization.Therefore,to capture the view of rural revitalization,it should place in a stage-by-stage coordinate system based on the whole,strengthen the coordination and unity of micro and macro,so as to understand the changes in the Chinese countryside in the new era in a more profound way.
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