首页|剑门蜀道驿站文化开发现状与对策研究

剑门蜀道驿站文化开发现状与对策研究

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剑门蜀道驿站始于西汉、东汉,兴于隋、唐,衍于宋、元、明,废于清,作为连接南北方政治、经济、文化的重要衔接点,见证了古蜀道的历史兴衰、时代变迁,具有极其重要的文化、艺术、科学等价值.然而,目前剑门蜀道驿站文化开发存在遗址遗迹损毁严重、整体保护机制缺乏、内涵挖掘流于表面、宣传推广单一过时、文创产品低端同质等问题.针对这些问题,需从全面修缮本体、注重整体保护、厚植文化底蕴、突出宣传营销、做好创意设计方面着力,以更好推动剑门蜀道驿站开发,促进剑门蜀道驿站文化的传承发展,最终达到擦亮剑门蜀道文化金名片的目的.
Research on the Current Situation and Countermeasures of Cultural Development of Jianmen Shudao Courier Station
Jianmen Shudao courier station originated in the Western Han and Eastern Han dynasties,flourished in the Sui and Tang dynasties,evolved in the Song,Yuan and Ming dynasties,and was abolished in the Qing dynasty.As an important connecting point be-tween politics,economy,and culture in the north and south,it witnessed the historical rise and fall and changes of the ancient Shudao and had extremely important cultural,artistic,and scientific values.However,currently,there are problems in the cultural develop-ment of Jianmen Shudao courier station,such as severe damage to archaeological sites,lack of overall protection mechanisms,superfi-cial exploration of connotations,outdated promotion,and low-end homogeneous cultural and creative products.In response to these is-sues,it is necessary to comprehensively repair the main body,pay attention to overall protection,cultivate cultural heritage,highlight publicity and marketing,and focus on creative design to better promote the development of Jianmen Shudao courier station and pro-mote its cultural inheritance and development to polish the golden business card of Jianmen Shudao Culture.

Jianmen Shudaocourier station cultureprotection and development

权维伟

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中共广元市委党校,四川 广元 628008

剑门蜀道 驿站文化 保护开发

广元市哲学社会科学研究规划课题广元市委党校2024年度春季校级调研课题

GY23ZD028

2024

成都航空职业技术学院学报
成都航空职业技术学院

成都航空职业技术学院学报

影响因子:0.357
ISSN:1671-4024
年,卷(期):2024.40(3)