Research on Public Opinion Guidance Strategies of New Media in College Campus
In the era of digitization and informatization,the complexity and uncertainty of the online public opinion ecosystem in universities have escalated,confronting multiple risks such as the peril of online emotional conflicts,concerns regarding misinforma-tion,and clandestine online misconduct.Campus new media boasts distinctive advantages in efficiently capturing the voices of faculty and students,accurately reaching target audience groups,and swiftly seizing high points of public opinion.Universities should fully exploit the efficacy of campus new media,persisting in endeavors such as constructing communication networks and authoritative content,cultivating interactive mechanisms and opinion leaders,monitoring public opinion and responding to crises,and promoting media literacy and cyber literacy education.
universities and collegesnew mediaonline public opinion
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