旅游危机事件的网络舆情治理对策研究——以"雪乡导游强售套票事件"为例
Research on Network Public Opinion Coping Strategies for Tourism Crisis Events:Taking the"Snow Village Tour Guide Forced Sale Package Event"as An Example
殷敬淇 1丁国军 1纪佳琪2
作者信息
- 1. 河北民族师范学院 文学与传媒学院,河北 承德 067000
- 2. 河北省文化旅游大数据技术创新中心,河北 承德 067000;河北民族师范学院 数学与计算机科学学院,河北 承德 067000
- 折叠
摘要
我国旅游发展步入快车道,文化旅游、生态旅游、冰雪旅游、研学旅游等旅游新业态蓬勃发展.随着旅游行业的快速发展,旅游危机事件发生的频次有所提高,微博、微信、抖音等自媒体平台成为网络舆情的发酵地和主要传播渠道,也为旅游危机事件网络舆情的治理带来了挑战.选取"雪乡导游强售套票事件"为案例展开分析,深入探索旅游危机事件网络舆情的演进趋势和特征,并依此提出科学合理的网络舆情预警与应对策略,以期旅游目的地有效化解负面网络舆情,从而转危为安.
Abstract
China's tourism development has entered a fast track,with new tourism formats such as cultural tourism,ecological tourism,ice and snow tourism,and study tours flourishing.With the rapid development of the tourism industry,the frequency of tourism crisis events has increased.We-media platforms such as Weibo,WeChat and Douyin have become the fermentation ground and main communication channel of online public opinion,which also brings challenges to the management of online public opinion of tourism crisis events.This paper takes"Snow Village tour guide forced to sell package tickets event"as a case study,attempts to explore the evolution trend and characteristics of online public opinion of tourism crisis events,and proposes scientific and reasonable online public opinion early warning and coping strategies based on this,so that tourist destinations can effectively resolve negative online public opinions and turn crisis into opportunity.
关键词
旅游危机事件/网络舆情治理/大数据/雪乡Key words
tourism crisis event/network public opinion management/Big Data/Snow Village引用本文复制引用
出版年
2025
国家科技期刊平台
NSTL
万方数据