Based on the experience economy theory and the development model of ecotourism experience in the Angsai Nature Re-serve, which has achieved remarkable results in ecotourism in the Lancang River Park, this paper focuses on the Angsai Nature Reserve, based on the two existing franchising projects, the paper proposes to refine the ecotourism experience products, promote the joint development of multi-resources, improve the reception capacity of ecotourism services, and enhance the satisfaction of tourists' experience; Establishing and improving the safety management system to ensure the safety of ecotourism experience; The sustainable development strategy of Angsai Nature Reserve in Lancang River Park of Three-River-Source National Park is promoted by improving the construction of ecological experi-ence brand and enhancing tourists' brand identity.
experience economyLancang River Park of Three-River-Source National Parkecotourism
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