Natural ecological resources are important resources and core elements of rural development. Making full use of rural eco-logical resources to produce rural ecological products and promote the realization of their value is the key to practicing the development con-cept of "clear water and green mountains are gold hills and silver mountains" and implementing the rural revitalization strategy. Using the val-ue of rural ecological products to promote rural revitalization,local experience has a typical demonstration role. Taking C Village of Chengde County as an example,this paper analyzes the practical significance and challenges of realizing the value of rural ecological products under the background of rural revitalization,and summarizes the path of realizing the value of rural ecological products under the background of rural revitalization. Practice shows that the realization of the value of rural ecological products has a lot of practical significance in promoting rural revitalization,but there are still some problems. In order to give full play to its role in promoting rural revitalization,it is necessary to further clarify the realistic path and find a suitable development path.