首页|"阿那亚"对河南文旅产业发展的经验启示

"阿那亚"对河南文旅产业发展的经验启示

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文旅业是新时代的朝阳产业,也是映射地区经济发展活力的重要窗口.《河南省"十四五"文化旅游融合发展规划》中也明确提出"坚持以文塑旅、以旅彰文,推进文化和旅游深度融合发展"."互联网+"浪潮不息,在消费迭代、产品和服务升级的大背景下,秦皇岛阿那亚项目凭借其文化先锋性和品牌美学取得了重大成绩,这对作为传统文旅大省的河南有重要借鉴价值.文章通过梳理阿那亚成功路径和河南文旅短板,总结经验教训,满足群众对美好生活需求的同时,也为河南高质量发展开拓新的增长领域.
The industry of culture and tourism is a sunrise one in the new era,and is also an important window to map the vitality of regional economic development. In the "14th Five-Year Plan" of Henan Province for the integrated development of culture and tourism,it is also clearly put forward "adhere to the culture to shape tourism,tourism to highlight the culture,and promote the in-depth integration of cul-ture and tourism". Against the backdrop of the "Internet+" wave and the iteration of consumption and the upgrading of products and services,the Aranya project in Qinhuangdao has achieved significant results thanks to its cultural pioneering and brand aesthetics,which is an important reference value for Henan as a traditional province of culture and tourism. By sorting out Aranya's successful path and Henan's shortcomings in cultural tourism,the paper summarizes the lessons,meets the needs of the the masses for a better life,and at the same time,opens up new growth areas for Henan's high-quality development.

Aranyaculture and tourism industryinnovation and developmentHenan Province

尚思宁

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河南省社会科学院数字经济与工业经济研究所,郑州 450000

阿那亚 文旅产业 创新发展 河南

河南省软科学项目

232400410142

2024

河北旅游职业学院学报
河北旅游职业学院

河北旅游职业学院学报

影响因子:0.32
ISSN:1674-2079
年,卷(期):2024.29(2)