The industry of culture and tourism is a sunrise one in the new era,and is also an important window to map the vitality of regional economic development. In the "14th Five-Year Plan" of Henan Province for the integrated development of culture and tourism,it is also clearly put forward "adhere to the culture to shape tourism,tourism to highlight the culture,and promote the in-depth integration of cul-ture and tourism". Against the backdrop of the "Internet+" wave and the iteration of consumption and the upgrading of products and services,the Aranya project in Qinhuangdao has achieved significant results thanks to its cultural pioneering and brand aesthetics,which is an important reference value for Henan as a traditional province of culture and tourism. By sorting out Aranya's successful path and Henan's shortcomings in cultural tourism,the paper summarizes the lessons,meets the needs of the the masses for a better life,and at the same time,opens up new growth areas for Henan's high-quality development.
Aranyaculture and tourism industryinnovation and developmentHenan Province