数字技术赋能文旅融合的驱动机理及实现路径研究
赵玲岚 1贺灵娟 1赵烨 1钟燕红1
作者信息
- 1. 云南财经大学 旅游文化产业研究院,昆明 650221
- 折叠
摘要
数字技术融入到文旅融合的发展中,驱动文旅产业的转型升级,助推文旅融合的高质量发展.本文运用价值共创理论,阐释数字技术赋能文旅融合的经济价值共创、社会价值共创、保护价值共创和发展价值共创等四个维度.再根据推拉理论探讨数字技术如何通过其渗透交叉、资源整合、跨界重组及多元协同等功能促进文旅产业的融合发展.最后提出实现路径,以期为文旅产业的数字化转型提供理论支持及实践指导.
Abstract
Digital technology is integrated into the development of culture and tourism integration,driving the transformation and upgrading of culture and tourism industry and boosting the high-quality development of culture and tourism integration. This paper applies the theory of value co-creation to explain the four dimensions of economic value co-creation,social value co-creation,protection value co-creation and development value co-creation of culture and tourism integration enabled by digital technology. It also applies the push-pull theory to analyze the driving mechanism of digital technology in terms of how it promotes the integrated devel-opment of the cultural tourism industry through its functions of penetration and intersection,resource integration,cross-border reorga-nization and multiple synergies,with a view to providing theoretical support and practical guidance for the digital transformation of the cultural tourism industry.
关键词
数字技术/文旅融合/价值共创/推拉理论Key words
digital technology/integration of culture and tourism/value co-creation/push-pull theory引用本文复制引用
基金项目
云南财经大学研究生创新基金项目(2024YUFEYC130)
出版年
2024
NETL
NSTL
万方数据