The excellent traditional culture of the Chinese nation has unique and rich resources of study tours,and outstanding potential for the development of study tours. The realization of the function of study tours of excellent traditional culture has an extremely important practical impact on the transformation and development of traditional culture. At present,the inheritance and development of the outstanding traditional culture exists some problems:cultural selection standard ambiguity,innovation and creation method is unknown;cultural inher-itance field and inheritors are seriously absent,lack of brand effect;traditional culture "reproduction" homogenization is serious,restricting the development of cultural diversification. The coupling of study tours and cultural inheritance prompts study tours to empower cultural in-heritance and development,and helps the innovative development of traditional culture by standardizing the concepts and selection standards related to study tours;builds inheritance team,creates cultural atmosphere,and creates the brand effect of study tours of traditional culture;creates traditional culture industry by study tours,and promotes the diversified transformation of cultural and tourism resources to realize the sustainable development of the excellent traditional culture of the Chinese nation.
NETL
NSTL
万方数据
