In today's era,tourism consumer groups are more inclined to set the sense of experience,interactive as one of the tourism activities,this trend has a certain degree of impact on the traditional sightseeing tourist mode and the lack of "experience" tourist attractions. Immersive experience is a new type of experience model that has emerged in the field of digital technology. Its application in the development of the culture and tourism industry has epoch-making significance,and it has also brought new development ideas and models for the culture and tourism industry in Luoyang,Henan Province. In the context of the integrated development of culture and tourism,exploring how to build an immersive culture and tourism destination is of great significance for activating Luoyang's culture and tourism resources and promoting the vigorous development of Luoyang's culture and tourism industry.
immersive experienceintegration of culture and tourismindustrial cultureculture and tourism metaverse