In the age of social media,tourism landscape presents more diversified carriers and forms of expression,breaking away from the barriers of traditional geographical restrictions.Based on the contents of five travel bloggers with a large fan base of XiaoHongShu,this paper uses the research method of content analysis to explore the narrative mode of tourism landscape and the logic of how to present the image of tourism landscape,and analyzes the deep-seated metaphorical consumption concept behind it.And it reveals how tourism bloggers complete the transformation and construction from tourism landscape to consumption landscape in social media.
tourism landscapeconsumerismaudio-visual communicationlandscape symbol