In the digital age,the design center of museum exhibition has changed from"collection display"to"visitor experience",and the quality of visitors'experience has become the core of the museum's situational design.Through semi-structured in-depth interviews,data analysis combined with field investigation and on-site observation records,this study constructs a museum experience design model by using the coding method of grounded theory,and proposes that the application of digital technology in exhibition should take cognitive upgrading as the design core,multiple narration as the design means,scene construction as the design form,attracting participation as the design mecha-nism,and experience enhancement as the idea throughout.
museumdigital exhibitionvisitor experiencegrounded theory