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成都市国家级乡村游旅重点村发展模式及启示

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从2019 年到2023 年,文化和旅游部会同国家发改委遴选了四批次全国乡村旅游重点村,成都市有11 个村入选.文章首先介绍了这11 个国家级乡村旅游重点村的基本情况.然后根据11 个国家级乡村旅游重点村依托的资源和开发的产品,把11 个村的发展模式划分为文创引领型、红色旅游型、景区带动型、民俗文化型、特色产业型五种模式.最后提出了发展四川乡村旅游的四点启示:特色鲜明,打造自己独特的IP;紧扣市场,旅游产品推陈出新;数字赋能,数字化营销推广有力;体验驱动,大力发展民宿.
From 2019 to 2023,the Ministry of Culture and Tourism,together with the National Development and Reform Commission,selected four batches of key villages for rural tourism in the country,11 villages in Chengdu were selected.The article first introduces the basic situation of these 11 national rural tourism key villages.Then,according to the resources and products developed by the 11 national key rural tourism villages,the development mode of the 11 villages is divided into five models:cultural and creative leading,red tourism,scenic area driving,folk culture and characteristic industry.Finally,four inspirations for the development of Sichuan rural tourism are put forward:distinctive characteristics,creating their own unique IP;close to the market,tourism products to bring forth the new;digital empowerment,digital marketing promotion is strong;and experience-driven,vigorously develop homestays.

key villages of rural tourismChengdu Citydevelopment modeenlightenment

黄进

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四川商务职业学院,成都 611131

乡村旅游重点村 成都市 发展模式 启示

2024

河北旅游职业学院学报
河北旅游职业学院

河北旅游职业学院学报

影响因子:0.32
ISSN:1674-2079
年,卷(期):2024.29(4)