The brand construction of famous cultural tourism cities is facing new opportunities and challenges under the background of the rapid development of digital intelligence.As a city with rich cultural tourism resources,Zhaoqing's brand construction is in urgent need of digital intelligence.This paper will deeply discuss the value of digital intelligence in shaping the brand image of Zhaoqing City and inheriting the local characteristics of history and culture,and analyze the difficulties faced by the brand construction of Zhaoqing cultural tourism city,including the lagging development of digital intelligence,the dispersion of cultural tourism resources and the confusion of brand positioning.To solve these problems,this paper puts forward some strategies,such as mining local characteristic resources,empowering traditional cul-ture with digital intelligence,constructing digital media marketing matrix and strengthening the deep integration of cultural tourism,so as to promote the high-quality development of Zhaoqing cultural tourism city.Through the implementation of these strategies,Zhaoqing can make full use of the advantages of digital intelligence technology,enhance the popularity and influence of the city brand,provide tourists with more high-quality and convenient travel experience,and further promote the prosperity and development of Zhaoqing cultural tourism industry.
age of digital intelligenceculture and tourismbrand building
NETL
NSTL
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