摘要
本文基于RMP理论,系统探讨了腾冲山地文化康养旅游的发展潜力.腾冲凭借其丰富的山地自然资源,如温泉、森林和火山地貌,以及独特的少数民族文化和中医药传统,具备了发展山地文化康养旅游的显著优势.通过利用资源的差异性和精准的市场定位,腾冲可以打造高端化、定制化的康养旅游产品.研究建议进一步加强山地观光、文化与康养旅游的深度融合,强化品牌建设,并积极拓展国际市场,以推动腾冲成为国内外知名的山地文化康养旅游目的地.
Abstract
This paper,based on the RMP theory,systematically explores the development potential of mountain cultural wellness tourism inTengchong,Yunnan Province.Leveraging its abundant mountain natural resources,such as hot springs,forests,and volcanic land-scapes,as well as its unique ethnic minority cultures and traditional Chinese medicine practices,Tengchong possesses significant advantages for developing mountain cultural wellness tourism.The paper focuses on analyzing key products within the mountain environment,including hot spring therapy,forest wellness,traditional Chinese medicine treatments,and tea culture wellness.By utilizing resource differentiation and precise market positioning,Tengchong can create high-end,customized wellness tourism products.The paper suggests further integrating mountain sightseeing,cultural experiences,and wellness tourism,strengthening brand development,and actively expanding international markets to establish Tengchong as a renowned destination for mountain cultural wellness tourism both domestically and internationally.
NETL
NSTL
万方数据