首页|体育消费券促进体育消费的作用机制、现实困境及优化路径研究

体育消费券促进体育消费的作用机制、现实困境及优化路径研究

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体育消费是实施扩大内需战略的重要内容,体育消费券是促进体育消费、推动体育产业高质量发展的重要举措.基于多地发放体育消费券的实践,系统分析体育消费券促进体育消费的作用机制与实践困境,提出高效发放体育消费券的优化路径.研究认为:应从提升作用广度层面拓宽体育消费券受众群体;从提升作用力度层面链接购销,打通消费渠道;从提升作用精度层面定向纾困市场主体;从提升作用效度层面强化发放体育消费券保障,以期促进体育消费,为助力经济稳增长贡献体育力量.
Mechanism,Realistic Dilemma and Optimization Path of Using Sports Consumption Vouchers to Promote Sports Consumption
Sports consumption is an integral part of the strategy of expanding domestic demand.Sports consumption voucher is an important measure to promote both sports consumption and the high-quality development of sports industry.Based on the practice of issuing sports consumption vouchers in many provinces(cities),this paper systematically analyzes the mechanism and practical diffi-culties in using sports consumption vouchers to promote sports consumption,and puts forward the optimization path of issuing sports consumption vouchers.The results suggest that we should broaden the targeted group of sports consumption vouchers to expand voucher's function,build purchase-sale link and open up consumption channels to strengthen voucher's function,enhance the accuracy of voucher's function to relieve the difficulties faced by the market main bodies,and strengthen the guarantee of issuing sports consumption vouchers to enhance the effectiveness of voucher's function in promoting sports consumption and contributing to the steady economic growth.

sports industrysports consumptionsports consumption vouchermechanism of function

陈元欣、施宇、周彪

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华中师范大学 体育学院,湖北 武汉 430079

体育产业 体育消费 体育消费券 作用机制

2024

成都体育学院学报
成都体育学院

成都体育学院学报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.053
ISSN:1001-9154
年,卷(期):2024.50(4)