Sports consumption is an integral part of the strategy of expanding domestic demand.Sports consumption voucher is an important measure to promote both sports consumption and the high-quality development of sports industry.Based on the practice of issuing sports consumption vouchers in many provinces(cities),this paper systematically analyzes the mechanism and practical diffi-culties in using sports consumption vouchers to promote sports consumption,and puts forward the optimization path of issuing sports consumption vouchers.The results suggest that we should broaden the targeted group of sports consumption vouchers to expand voucher's function,build purchase-sale link and open up consumption channels to strengthen voucher's function,enhance the accuracy of voucher's function to relieve the difficulties faced by the market main bodies,and strengthen the guarantee of issuing sports consumption vouchers to enhance the effectiveness of voucher's function in promoting sports consumption and contributing to the steady economic growth.
关键词
体育产业/体育消费/体育消费券/作用机制
Key words
sports industry/sports consumption/sports consumption voucher/mechanism of function
维普
万方数据