Reflection on Theory and Action Logic of Sports Culture Work in China
Based on the conceptual-historical research paradigm,the article analyses the evolution of the connotation of sports culture in China at different stages of history,and reveals that,from a practical point of view,the enhancement of sports in China should emphasize and pay attention to sports culture in the narrow sense.From the perspective of'looking at sports outside of sports',sports work should focus on emphasising and promoting the cultural attributes and connotations of sports.The thesis discusses the con-temporary requirements for strengthening sports culture based on the development needs of the post-materialist era,the development strategy of cultural empowerment,and the rise of the concept of public governance,etc.It also puts forward the roadmap for strengthe-ning sports culture in the new era and the new journey:firstly,it is committed to move from the emphasis on the unidirectional top-down'construction'to'governance'.It also proposed a course of action for strengthening sports culture in the new era:first,to move from a one-way top-down emphasis on'construction'to'governance';and second,to cultivate and disseminate Chinese sports culture.
connotation of sports culturesports culture constructionsports culture governancesports strong nation