A Study of University Students'Satisfaction with Physical Education in Colleges and Universities Based on Chinese Customer Satisfaction Theory
Based on the theory of"China Customer Satisfaction Index(CCSI)",the PLS-SEM method was used to construct a model of college students'satisfaction with physical education,which provides ideas and reference for the evaluation of the quality of physical education in colleges and universities.It was found that(1)teacher image is an exogenous variable in the whole model of col-lege students'satisfaction with physical education,and has a direct positive effect on all the variables(P＜0.005);(2)teacher im-age and value perception have a direct positive effect on college students'satisfaction,and student satisfaction has a direct positive effect on college students'loyalty,and college students'satisfaction can also reverse the effect of students'complaints;(3)quality perception and student expectations have no direct influence on college students'satisfaction,but quality perception can indirectly in-fluence college students'satisfaction through value perception.Conclusion:College students'physical education satisfaction mainly o-riginates from three aspects:first,the direct utility generated by teachers'image and value perception,second,teachers'image and quality perception can have an indirect effect through value perception,and third,college students'expectations have an indirect effect on college students'physical education satisfaction through the joint effect of quality perception and value perception.
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