Difficulties in the Project-based Operation of Rural Sports Events:Representations,Causes and Solutions
Using methods of literature review,field survey and expert interview,this paper focuses on the difficulties in the project-based operation of rural sports events,such as the coordination of stakeholders,supply-demand contradictions,and the challenges of implementation and sustainable development.Key solutions include transforming"diverse interests"into"shared goals"to form a u-nited force,focusing on the"quality"rather than the"quantity"of sports events,and integrating sports with rural development instead of separating them.These solutions aim to promote the healthy,sustainable,and high-quality development of rural sports events,thereby better serving the strategies of rural revitalization,national fitness,healthy China,and leading sports nation.