摘要
文章运用文献资料、实地调研与专家访谈等方法,聚焦乡村体育赛事项目化运作中主体协调难、供需矛盾、落地与可持续发展难等困境表象及其产生缘由,提出从主体"利益分歧"到"上下共欲"形成合力、从注重赛事项目的"量"到注重赛事项目的"质"、从赛事项目与乡村发展"割裂"到"融合"等主要应对路径,以期促进乡村体育赛事项目能够健康、持续、高质量发展,进而更好地服务于乡村振兴、全民健身、健康中国、体育强国等发展战略.
Abstract
Using methods of literature review,field survey and expert interview,this paper focuses on the difficulties in the project-based operation of rural sports events,such as the coordination of stakeholders,supply-demand contradictions,and the challenges of implementation and sustainable development.Key solutions include transforming"diverse interests"into"shared goals"to form a u-nited force,focusing on the"quality"rather than the"quantity"of sports events,and integrating sports with rural development instead of separating them.These solutions aim to promote the healthy,sustainable,and high-quality development of rural sports events,thereby better serving the strategies of rural revitalization,national fitness,healthy China,and leading sports nation.
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