Research on Some Basic Questions on the"Specialized,Sophisticated,Distinctive and Innovative"Development of Small-and Medium-sized Sports Goods Enterprises in China
Using the methods of literature review,case analysis,questionnaire survey,and logical analysis,this study analyses the necessity and feasibility of the"specialized,sophisticated,distinctive and innovative"development of small-and medium-sized sports goods enterprises in China.It is believed that the necessity lies in:breaking the development dilemma of"low-end lock-in"in the global value chain of the sports goods manufacturing industry,replenishing,fixing and strengthening the sports industrial chain,which is conducive to cultivating world-class advanced sports goods manufacturing industrial clusters,and following the overall trend of accelerating the intensive and connotative development of manufacturing industry of China during the"14th Five-Year Plan"peri-od.The feasibility lies in:new opportunities provided by the w-shaped curve of added value of the global value chain for the"spe-cialized,sophisticated,distinctive and innovative"development of small-and medium-sized sports goods enterprises in China,the current corporate ecology dominated by small-and medium-sized enterprises,the existence of multiple niche markets favourable to the"specialized,sophisticated,distinctive and innovative"development of small-and medium-sized sports goods enterprises,and the vigorous support from the state and local governments for the"specialized,sophisticated,distinctive and innovative"development of small-and medium-sized enterprises.At present,the dilemma faced by the"specialized,sophisticated,distinctive and innova-tive"development of small-and medium-sized sports goods enterprises in China include:the risk of path dependence,the existence of inappropriate diversification,and the policy failure in reflecting targeted support.Based on this,it is proposed to improve the abili-ties to promote the"specialized,sophisticated,distinctive and innovative"development,break the barriers of ideology recognition,strengthen the development belief in the"specialized,sophisticated,distinctive and innovative"development,rationally carry out di-versified development,and achieve precise policy guidance and incentives to promote the"specialized,sophisticated,distinctive and innovative"development of small-and medium-sized sports goods enterprises in China.
sports goodssmall-and medium-sized enterprises"specialized,sophisticated,distinctive and innovative"sport industry