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The Linguistic Features of English Advertising and Translation Skills

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With the development of modern society, advertising can be seen as an indispensable strategy in a heated competition and it plays a more and more significant role for different companies and consumers. Advertisements not only help enterprises establish good images, but also provide consumers with different information. With the economic globalization, many companies launch products on the international market, not only limited on the domestic market alone. Consequently, advertising translation arouses a great attention. This paper states the linguistic features of English advertising and the skills for English Advertising Translation.

English advertisinglinguistic featurestranslation skills

Wang Xiuyun

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2017

赤子
中国社会经济文化交流协会

赤子

影响因子:0.246
ISSN:1671-6035
年,卷(期):2017.(28)
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