The Impact of Short Videos on Public Values——From the Perspective of Economics
The rise of short videos has been the most prominent phenomenon in the development of the internet industry in recent years,and there has been little research on the impact of short videos on public values.This article uses China Family Panel Studies data to examine the impact of short videos on values from an economic perspective.Research has found that overall,watching short videos has had a negative impact on public values.Specifically,watching short videos increases people's recognition of social rela-tionships.People tend to believe that social relationships are more important than personal abilities,but it does not significantly change people's recognition of effort.The negative impact of watching short videos on values is more evident in the highly educated,female,and emotionally depressed groups.The ability to remember can enhance the negative impact of short videos on values.In ad-dition,Watching short videos also reduces public trust in local government officials,but has no significant impact on personal future expectations.The research in this article not only enriches the research on the causal mechanisms of public values,but also opens up an important channel through which short videos may affect long-term economic and social development.
Short VideosValuesSocial RelationshipsPersonal AbilitiesEffort
万方数据
