Analysis on the Nudge Effect and Difference of Media Propaganda on Pension Insurance
With the help of text analysis technology,this paper constructs a media publicity index based on the big data of national and provincial official media,and analyzes its nudge effect on pension in-surance.It is found that the media has a considerable difference in the level of attention they give to pro-moting different pillars,with less focus on the second and third pillars,especially in the central and western regions.Media publicity has an obvious nudge effect on the development of pension insurance,which can expand the scope of insurance participation,but it is limited to improve the depth of insurance participation.Therefore,the government should strengthen the media publicity of the second and third pillars,promote the balanced development of the three pillars of pension insurance,and build a solid foundation for national pension security.
media propagandapension insurancethree pillarstext analysisdifference analysis
万方数据
维普
