首页|"数字化+新商科"背景下跨境电商课程线上线下混合式教学研究和实践

"数字化+新商科"背景下跨境电商课程线上线下混合式教学研究和实践

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数字经济全球化蓬勃发展,加速商业模式变革,新商科人才培养模式向数字化转型升级迫在眉睫.阐述"数字化+新商科"背景下跨境电商课程教学改革的必要性,剖析传统跨境电商课程教学系统存在的问题,提出在"数字化+新商科"背景下跨境电商课程体系改革路径,并且围绕跨境电商专业人才培养目标,探索VR、大数据等数字技术支持下的线上线下混合式教学模式改革与实践,实现优秀教学资源数字化、视频化、网络化,强化课堂互动、提高教学质量,培养大学生基于数字技术的自主学习和深度学习能力,充分调动学习积极性,塑造具有国际视野的创新型、应用型及复合型新商科实践人才,更好地适应数字经济时代的发展趋势,满足数字经济发展对跨境电商专业人才的实际需求.
Research and Practice of Online and Offline Hybrid Teaching of Cross-border E-commerce Courses under the Background of"Digital+New Business"
The globalization of the digital economy is booming,accelerating the change of business models,and it is urgent to upgrade the training mode of new business talents to digital transformation.This paper expounds the necessity of cross-border e-commerce course teaching reform under the background of"digitalization+new business",analyzes the problems existing in the traditional cross-border e-commerce course teaching system,puts forward the reform path of cross-border e-commerce course system under the background of"digitalization+new business",and focuses on the training goal of cross-border e-commerce professionals.It is necessary to explore the reform and practice of online and offline mixed teaching mode supported by VR,big data and other digital technolo-gies,realize the digitalization,video and network of excellent teaching resources,strengthen classroom interac-tion,improve teaching quality,cultivate college students'autonomous learning and deep learning ability based on digital technology,and fully mobilize learning enthusiasm.It is also necessary to shape innovative,applied and compound new business practical talents with an international perspective,better adapt to the development trend of the digital economy era,and meet the actual needs of the development of digital economy for cross-border e-com-merce professionals.

digitizationcross-border e-commerceonline and offlineblended teachingvirtual simulation ex-periment teaching

王乾润、李全胜

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新疆师范大学商学院 新疆 乌鲁木齐 830017

丝绸之路经济带核心区产业高质量发展研究中心 新疆 乌鲁木齐 830017

数字化 跨境电商 线上线下 混合式教学 虚拟仿真实验教学

2024

昌吉学院学报
昌吉学院

昌吉学院学报

影响因子:0.144
ISSN:1671-6469
年,卷(期):2024.(3)